I started writing this blog with one question in mind: what impact do stylists have on the way we shop and, in turn, the ethical fashion movement? While even the least fashion-savvy among us can recognise the role of a designer and the textiles they choose, a stylist has a more complex and potentially more impactful role to play. Let's get into it!
What is a stylist, and what do they do day to day?
A stylist can work in several capacities, whether that's personal styling, editorial styling, advertising, TV and film or the catwalk. Many stylists will do a mix. Basically, they curate looks. Not only do they choose complementary looks, coordinate pieces, and select brands to showcase, but they also tell a story. As such, arguably, when we view a final product, whether that is an image in a fashion magazine or a person on the street, the reason we feel the way we do about the clothes is because of the work of a stylist. The way the clothes are worn helped them to spin us a yarn, tell us a story and make the clothes mean something. The somewhat unsung heroes behind a catwalk look, a trend-defining photoshoot or an impactful red carpet moment!
As stylists can often be the matchmakers between us and the clothes we choose to buy, their impact is far-reaching. Stylists have the option to showcase sustainable, slow, or ethical fashion brands, helping to highlight those who are having a postive impact.
Stylists can also help to shift the way we think about sustainable fashion, helping to dismantle common misconceptions fashion lovers may have. Highlighting that brands can be sustainable and stylish too.
While stylists can have a significant impact on the fashion industry, personal stylists can also have a far-reaching yet more personal influence. Personal stylists tend to help people to overhaul their wardrobes and find clothes that make them feel good. This gives personal stylists a unique opportunity to also encourage ethical practices such as upcycling, re-wearing, buying second-hand, or buying hero pieces that will stand the test of time. Personal stylists can make connections and help people to shop ethically in a way that aligns with their values rather than a one-size-fits-all approach to sustainability.
Roberta Lee
Roberta Lee is known as The Sustainable Stylist and is a
sustainable Style expert who, through her styling services, is spreading the message of creating a wardrobe that will not only be beautiful, stylish and stand the test of time but also reflect your personal core values.
Stylists play a pivotal role in shaping not only individual fashion choices but also the broader narrative surrounding the ethical fashion movement. As the industry continues to evolve, let us know which sustainable stylists you're keeping an eye on.
