The Birth of the Ethical Perk

As you navigate through our site, you'll discover a term that we believe could revolutionise the way we shop—the 'ethical perk'. This is not just a buzzword but a concept that could reshape the way we approach fashion. As consumers, we’re becoming more aware of the stories behind our choices, the conditions in which products are made, the environmental impacts they leave, and the ethics of the brands we support. In response to these concerns, we've developed the idea of the ethical perk. Every product featured on our website must demonstrate a key ethical characteristic. This not only helps us shop with peace of mind but also encourages brands to prioritise ethical practices. Without this ticket, you simply won’t get in.

What is an Ethical Perk?

Let's get started with the basics. What is an “ethical perk”? Essentially, it’s a characteristic that each product must possess to be included on our website. These perks can take various forms, including but certainly not limited to:

Playing a Supporting Role in the Community: Brands and products that have a positive impact on communities. This could refer to artisans being paid fair wages, as well as creating safe and ethical working environments.

Supporting Charitable Initiatives: Brands that contribute to charitable causes, helping to fund projects that improve lives and support vulnerable populations.

Meeting Sustainable Targets and Using Sustainable Processes: Products made from sustainable materials or those that utilise eco-friendly manufacturing processes can gain an ethical perk. We also prioritise products designed with longevity and recyclability in mind. This is why you will never find fast fashion on our website. We work with designer brands that create key pieces designed with care to ensure they remain stylish and stand the test of time.

The Importance of Ethical Perks

The fashion industry is one of the most influential sectors globally and has historically faced many challenges around ethics and the environment. This is why implementing and making people aware of ethical perks is essential.

Environmental Impact & Labor Practices

The fashion industry is notorious for its environmental footprint. From water-intensive cotton farming to the pollution and waste generated by fast fashion, the environmental cost has been staggering. Allowing consumers to shop through ethical perks enables them to take a stand and shop in a way that resonates with their beliefs. By prioritising ethical and sustainable practices, we encourage the production of eco-friendly products that reduce pollution, conserve resources, and create a more circular economy. We champion those who push the boundaries and who are even creating their own sustainable materials!

Fashion is an industry that has historically had many products made in developing countries, where a lack of labour laws has led to exploitation, poor working conditions, and unfair wages. We spotlight and prioritise brands that are rejecting the way things have been done in the past and are ensuring their products are made under fair labour conditions, promoting better livelihoods for workers, and supporting human rights.

Consumer Awareness: Be Part of the Change

Where money flows, so does progress. We want to make our consumers as informed as possible. As consumers become more concerned about the ethical implications of their purchases, this creates a growing demand for transparency and responsibility. This is the goal—the more pressure is applied by our choices, the more brands will evolve to meet our needs! However, right now, we still need to be highly selective, hence the ethical perk.

Offering products with a clear ethical perk allows consumers to shop in a way that aligns with their values, whatever they may be. Via our website, you can choose to shop for perks that best align with your values and needs.

Let’s Set a Precedent

By making ethical perks a requirement, we set a standard that encourages other companies to follow suit. This collective shift can drive broader changes across the industry, leading to more sustainable and ethical practices becoming the norm rather than the exception.

 

Spotlight on an Ethical Perk

To bring our ethical perks into focus, let’s spotlight one of our newest brands.

Linda Farrow: Sustainable Sunglasses

Linda Farrow's latest collection is a testament to sustainable fashion. The sunglasses are supplied by Mazzucchelli, a company renowned for its innovative use of recycled materials. The recycled material in this collection is created using scrap material from their production processes. These scraps are ground down, recoloured, and processed into black acetate.

Cellulose acetate, the primary material used, is a natural-based plastic derived from wood pulp rather than petroleum. This makes it a renewable resource, setting it apart from conventional plastics that are petroleum-based.

This information forms the baseline for the ethical perk. When you select a beautiful pair of shades, like the soft square style perfect for round face shapes with gold detailing, you’re not just choosing a beautiful pair of Linda Farrow Jenson sunglasses, but also a pair of sunglasses that benefits from the unique ethical perk of being made using Recycled Mazzucchelli Acetate.

Ethical perks are more than just a concept—they are a commitment to a more sustainable, fair, and conscious fashion industry. By choosing products that embody these values, we can collectively drive change and set new standards for the industry. Every purchase you make with us is a step towards a better future for our planet and its people. Join us in making every choice count with 15% off when you sign up for our newsletter.