We're all about making your life easier when it comes to making sustainable yet stylish choices. While the sustainable fashion industry is undoubtedly flourishing, it can still be challenging to make informed decisions. With the rise of sustainability has also come the rise of greenwashing, as brands aim to bombard and bamboozle us into thinking they're cleaner and greener than they are. So, naturally, we've got you covered with the eyewear: giving you the information to make choices that align with your personal values, but what about the rest of your wardrobe? Read on for some of our favourite sustainable fashion brands of the moment. Style doesn't need to cost you the earth, and we're ALL about uplifting other creatives who share this ethos.
Reformation started its journey in 2009 by selling vintage clothing out of a small Los Angeles storefront, and it didn't take long for them to make a big impact in the world of fashion. Fast forward to today, and they're known for creating effortless silhouettes that truly celebrate the feminine figure while also setting a standard for sustainable fashion.
Their simple yet striking silhouettes make us think of old money and timeless elegance. Reformation is a sustainable brand that simply won't compromise. They've built their own factory in LA, ensuring their garment workers have a safe, healthy, and fair working environment.
Sarah Johnson creates clothing that blends timeless charm with modern sustainability. Each month, she releases a limited batch of garments crafted in the picturesque fishing village of Newlyn, Cornwall. With a focus on natural and organic materials, her pieces are minimalistic yet classic, reflecting an art house aesthetic that prioritises quality.
By working in small batches, Sarah ensures that every garment is unique and built to last, offering an enduring addition to your wardrobe that's certain to be more special than anything you'll find on the high street. These clothes aren't just for today—they're designed to be worn for years to come, with an emphasis on longevity and personal connection over passing trends.
Oramai brings a touch of relaxed, timeless elegance to your wardrobe with a focus on organic linen. Allowing linen to do what it does best, they create tailored silhouettes that seem to flow effortlessly. Founded in 2017 by Isabella Papaz, who saw a need for a regenerative revolution in fashion. Oramai is all about combining high-quality craftsmanship with environmental responsibility.
Linen, made from flax, is a zero-waste, low-irrigation fabric that's both hypoallergenic and biodegradable. A win-win, right? With Oramai, you're supporting a brand that's as dedicated to the planet as it is to fashion.
Wild Clouds brings a splash of whimsy and wonder to sustainable fashion with fun, playful prints, bold colours and practical styles, all crafted right here in the UK. Forget following the crowd—Wild Clouds is all about timeless pieces. Their signature fabric blend of organic cotton and linen is not just planet-friendly but incredibly comfy, getting softer with every wear. Yes, please! Every element, from the natural, compostable buttons to the eco-conscious elastics, reflects their commitment to sustainability. Founded in 2021 by a trailblazing female entrepreneur, Wild Clouds was born out of a desire for fashion that offers more—more sustainability, more longevity, and more versatility.
Fika is a brand that is all about celebrating life's everyday moments with a touch of effortless style and sustainable thinking. Born out of a period of reflection, the founders realised that the fashion world needed a shift toward something more meaningful. With decades of industry experience, they've created a brand that champions a slower, more thoughtful approach. Fika focuses on making women feel fantastic and confident while also embracing sustainability.
Their collections make perfect everyday wardrobe essentials. Whether you're dressing for work or unwinding at home, their pieces offer a perfect blend of comfort and elegance. They also serve as a reminder to appreciate and savour the small joys each day brings. Personally, we can't get enough!
As we move into autumn and winter, we couldn't mention this dopamine-inducing knitwear company, Cara & The Sky. Founded by namesake Cara, this British-made vegan knitwear brand is all about brightening your wardrobe with unique, consciously crafted designs. Each piece features one-of-a-kind twists, colour combos, and stitch patterns that are exclusively developed in-house.
By keeping production local and working with fully audited factories, Cara & The Sky ensures a lower carbon footprint and fair conditions for everyone involved. Embracing the essence of slow fashion, their seasonless, small-batch collections are designed to stand out. This brand is perfect to add sustainability and much-needed cheer to your wardrobe. Cara certainly creates hero pieces that could become a staple in your wardrobe for years to come.
Now, lastly, if you want to talk about Couture, we couldn't leave you without discussing Couture To Your Door! CTYD is a game-changer in the world of high-end sustainable fashion, offering fully circular, zero-waste garments that are as unique as you are.
Founded by Maria Loria, this UK-based collective creates bespoke Couture from discarded textiles. This helps them to create pieces that are totally original.
Building a sustainable wardrobe is not only possible but also exciting. By choosing brands like Reformation, Sarah Johnson, Oramai London, Wild Clouds, Fika, and Cara & The Sky, you can make fashion choices that reflect your values and support a healthier planet.
